Mother (energy drink)
Mother is a caffeinated drink advertised to Australians and New Zealanders by Coca-Cola. Presented in late 2006, it rivals the two driving caffeinated drinks available, V and Red Bull, in the $151 million industry.
In Europe the caffeinated drink Determined, additionally sold by Coca-Cola, is indistinguishable in taste to Mother yet has an alternate shading.
The first plan contained 106 mg of caffeine, 33 g of sugar, product of the Açaí Palm, 68% squeezed apple, 5% lemon juice, carbonated water, fructose and malt concentrate and follow amounts of guarana and ginseng, per 250 mL can.
Coca-Cola declared the reformulation and relaunch of Mother in June 2008 following year and a half available reporting the new item will be made accessible from July 1. Changes reported incorporate another taste ("widely investigated with purchasers"), a bigger 500 ml can, and a change of bundling shading from aluminum to dark and red, the shade of the beverage from yellow to green, alongside an A$3 million promoting effort. The essential center of both the crusade and the new bundling is the reformulated taste of the beverage, declared on the bundling as 'New - tastes not at all like the old one!'.
From that point forward Coca-Cola has dispatched a 4x500mL Mother take-home pack. Mother Surge was propelled in July 2009, an orange seasoned variety with 5% juice and the same blend of Taurine, Caffeine and Guarana. Mother was dispatched into a 355mL glass bottle in August 2009. Also, most as of late a 'Mother of a blender' 250mL can was propelled for bars/clubs in October 2009 took after by comfort stores in April 2010. In 2010 330ml Jars are supplied in some candy machines close by other Coke Brands. In May 2010, a 150mL assortment, 'Mother Hotshot' was discharged, containing "twofold guarana and taurine... versus Mother standard per 100mL" as indicated by the can. From November 2010, Mother discharged both a Low Carb and Lemon Nibble assortment of the beverage. In July 2012, a sugarfree rendition was discharged (with a silver can rather than the dark).
As of late, Coca-Cola propelled another mother Caffeinated drink variation to the business sector, highlighting "Fuel Top Container". This beverage is like the new mother taste and brags moms "8 vitality fixings" as the principle push.
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